PR is used everyday whether you know it or not. It is how you react to a situation or engage the community. In essence, it is storytelling. The statement “PR is only for big businesses” is false because public relations (PR) is valuable for organizations of all sizes, including small businesses, startups, nonprofits, and even individuals.
Author Archives: Jeff Fyke
Be BOLD
Branding for a small business includes several key elements that work together to create a cohesive and recognizable identity.
Unveiling the Canvas: Top 5 Marketing Trends Painting 2024
As we set sail into the creative seas of 2024, the canvas of marketing is adorned with fresh strokes of innovation and trendsetting strategies. Embracing the evolving landscape, it’s my pleasure to share the top five marketing trends that will be shaping our industry this year. Let’s explore these trends that are not merely trendsContinue reading “Unveiling the Canvas: Top 5 Marketing Trends Painting 2024”
AI and Marketing
AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to mimic cognitive functions such as learning, problem-solving, and decision-making. AI technologies encompass a range of techniques, including machine learning, natural language processing, computer vision, and robotics.
Social Cleanse
Every year, if not multiple times a year, we should do a social media clean up. We need to review who we follow and are connected to. We should review photo and post tags and social posts we have created to ensure they are still valid.
TikTok: Embracing Social Media in 2022
TikTok is the newest of the social platforms, but it is probably one of the most popular. Trends on this channel change daily, which makes it the hardest to get into. Find your groove, your niche and go with it. If you need to change it up a little, that is ok!
Instagram: Embracing Social Media in 2022
In years gone by, a business could post the same content across all social media channels. The same thing you put on Facebook, you also put on Instagram, Twitter, and LinkedIn. If a video was posted, you didn’t have to resize it for different platforms. You could even post it all at the same time and it was effective. Those days are long gone and social media has to be planned and intentional from idea inception to post completion. Social media has grown so much, I cannot effectively discuss current trends of all platforms in one post. So, today we focus on Instagram.
I Hike to Be Still
(besides Truist Park in Atlanta). Going on nature walks and hiking is good for everyone, regardless of age, gender, ethnicity, sexuality, religion, or location. You don’t have to have it all together, or be wearing the latest trends. Popularity and social status are insignificant on the mountain, through the valley, or in the field. Nature does not discriminate, she welcomes all.
It’s OK to Ask for Help (pt. 3)
I tend to do things on my own. If I don’t already know how to do something, I do what I can to learn and teach my self to do it. Most have that drive in them to some degree. I am personally a stubborn individual and I can usually learn how to do something for myself. But a large part of learning is know when to ask for help. And, it’s ok to ask for help.
It’s OK to Ask for Help (pt. 2)
I am personally a stubborn individual and I can usually learn how to do something for myself. But a large part of learning is know when to ask for help. And, it’s ok to ask for help.
Jeff Fyke 