Why PR Matters for Small Businesses and Startups

PR is used everyday whether you know it or not. It is how you react to a situation or engage the community. In essence, it is storytelling. The statement “PR is only for big businesses” is false because public relations (PR) is valuable for organizations of all sizes, including small businesses, startups, nonprofits, and even individuals.

AI and Marketing

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to mimic cognitive functions such as learning, problem-solving, and decision-making. AI technologies encompass a range of techniques, including machine learning, natural language processing, computer vision, and robotics.

TikTok: Embracing Social Media in 2022

TikTok is the newest of the social platforms, but it is probably one of the most popular. Trends on this channel change daily, which makes it the hardest to get into. Find your groove, your niche and go with it. If you need to change it up a little, that is ok!

Instagram: Embracing Social Media in 2022

In years gone by, a business could post the same content across all social media channels. The same thing you put on Facebook, you also put on Instagram, Twitter, and LinkedIn. If a video was posted, you didn’t have to resize it for different platforms. You could even post it all at the same time and it was effective. Those days are long gone and social media has to be planned and intentional from idea inception to post completion. Social media has grown so much, I cannot effectively discuss current trends of all platforms in one post. So, today we focus on Instagram.

It’s OK to Ask for Help (pt. 3)

I tend to do things on my own. If I don’t already know how to do something, I do what I can to learn and teach my self to do it. Most have that drive in them to some degree. I am personally a stubborn individual and I can usually learn how to do something for myself. But a large part of learning is know when to ask for help. And, it’s ok to ask for help.