AI and Marketing

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to mimic cognitive functions such as learning, problem-solving, and decision-making. AI technologies encompass a range of techniques, including machine learning, natural language processing, computer vision, and robotics.

2022 Social Media Trends

What does 2022 look like when it comes to social media? Both Hootsuite and Influencer MarketingHub (IMH) did extensive research to give some insight into the year ahead. I will couple some of their findings along with my own predictions based on trends observed.